Don't wait for business to find you

Don't wait for business to find you!!

Having a great product or service that you are sure many people will need isn't good enough. Customers won't find you, your store, your website or your Facebook page just because you start a business. You have to go out and find potential customers and clients. In fact, customer acquisition needs to be an ongoing focus for most businesses. Even successful businesses will have customers or clients who stop buying for one reason or another. Those customers have to be replaced just to keep your business on an even keel.

Be sure your website and social media pages make it easy for visitors to know how to reach you. Better yet, give them a reason to give you their contact information. An offer of a free newsletter, a free guide to something related to your industry, or a coupon can all be good devices to use for lead capture. Then follow up regularly on those leads.

Realize there is no one path to success. Sales often happen because prospective customers hear about your products and services in several different ways and from several different sources. The more often they hear about you, the more likely they are to consider what you have to offer when they are ready to buy.