Her Umbrella Academy

No one should approach a new business thinking it will be a comfortable ride. Yes, your idea may be sound, and you may know it can work, but the legwork involved to get there shouldn’t be underestimated.

The key to achieving success as a new business? Hard work, a structured go-to-market approach and a commitment to growing and efficiently promoting the business. Having the right marketing strategy, tools, and techniques are critical for succeeding in business. Some studies have shown up to 50% of all new companies and start-ups fail within 5 years.

Numbers like that certainly show entering the world of business isn’t easy, and you can’t just set up and expect to profit. You have to remain focused even when things are going well and keep the same level of enthusiasm you had on day one, when you’re on day 465.

Social media is also one of the leading platforms for 21st-century customer service, and you can use it to develop further niche marketing strategies such as influencer marketing. Social media can also feed directly into the content and knowledge strategy of your business, as you can share your content with ease and set yourself up as an expert in your field, adding value and genuinely useful knowledge to the community and your followers.

There are 2.80 billion global social media users, and with this level of activity, there is scope for almost every kind of start-up to effectively find their audience and engage with them. As the new year unfolds, there is plenty of motivation to make this year the one your business gets off the ground. A measured and strategic approach sets you up most effectively for success. This goes for all elements of your business, but especially marketing, which can be the deciding factor as to how fast your business grows.

You can use this list to help grow your business! Just remember...you don't have to do it ALL at once!

How will you grow your new business in 2020, and beyond? If you have an established company, what strategies and tactics have you used for growth? Are you joining us in Her Umbrella Academy?

I’d love to hear about your path in the comments.