Share each other's content!

Photo by Aro Ha

Share each other's content!

Creating your own unique, high-quality Facebook content can be a very time-consuming job. Luckily, it doesn’t have to be, as Facebook isn’t just about your content. It’s also about sharing other people’s content. After all, a community is formed by sharing of ideas and messages, not just people and organizations talking at each other.

Many managers of high performing Facebook pages share content from other Pages every day—and see big results. Because curated content helps fill in the holes in your content calendar, it should map to your strategy, be high-quality and fit your page (message, type of content, etc.) While each audience is different and you need to know what will resonate with yours there are so many areas for crossover.

It’s all about becoming a valuable resource. When you can dig up great articles that your audience is interested in—regardless of the source—you’ll earn abundant respect. Building trust and credibility doesn’t happen overnight. You’ll have to post great content for a while to gain a reputation of quality with your audience.

While not every organization has the bandwidth to create 100% of their content 100% of the time, luckily the very nature of social media is about sharing and participating in a greater ecosystem.

But my favourite reason to share each other's content is to support the people around you!

Do you love supporting other people?

Ps...feel free to share 😉